I’ve got your marketing covered.
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B2C
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B2B
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Lead Generation
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Campaign Management
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Go-to-Market Strategy
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Content Writing
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Customer Lifecycle
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Paid Advertising
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Email Nurture Journeys
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Demand Generation
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Website Redesign
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SEO
〰️ B2C 〰️ B2B 〰️ Lead Generation 〰️ Campaign Management 〰️ Go-to-Market Strategy 〰️ Content Writing 〰️ Customer Lifecycle 〰️ Paid Advertising 〰️ Email Nurture Journeys 〰️ Demand Generation 〰️ Website Redesign 〰️ SEO
What is NLK Consulting?
A marketing consultancy based in Brooklyn, NY. Love sentence case, dislike the oxford comma. I offer end-to-end strategy & execution services for B2B and B2C businesses of every size, from starts-ups to large enterprises and everything in between.
My superpower: learning businesses, tools and industries - fast.
With many years of marketing experience at banks such as American Express and JPMorgan and a Master in Public and Nonprofit Policy and Management from NYU, I specialize in the banking, fintech, ecommerce, DTC, 3PL and nonprofit spaces.
What can I do for you? Read on below but in a nutshell: everything.
Marketing funnels and integrated, multi-channel campaigns, content writing, SEO audits and optimization, website redesigns, go-to-market strategy, campaign planning and execution, fractional leadership. Finite projects or larger strategic roles. Let’s talk about what you need.
“Niki is a phenomenal marketer, with over a decade of experience working both with Fortune-100s and early stage start-ups. With deep expertise in product marketing, content, and demand generation, she prioritizes key strategies that empower her teams to consistently achieve critical milestones. If you're seeking a collaborative marketing leader to scale your marketing strategy, Niki is the marketer you want on your team.”
Laura Colagrande: Enterprise Partnerships, Bloomreach
Forbes 30 under 30
“Niki is extremely proficient at digital marketing and has a wealth of experience that she applies at an extremely high level. She's able to create SEO strategies, copywrite, project manage, and take on multiple roles and execute with precision.”
Matthew Rotter: Head of Digital Operations, Cart.com
Services
For whatever your need: finite projects and packages, fractional leadership, strategic guidance.
Unsure of your needs? Let’s discuss your goals and map it out from there.
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Fractional or full-time, I get up to speed quickly and you’ll feel like I’ve been on the team for ages. I’ll perform an end-to-end audit of marketing motions with respect to your goals (brand awareness, leads, conversion) and optimize from there.
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Landing page copy? Blogs? Email nurture journeys? eBooks? I’ll align with your voice and goals and write SEO-optimized content that delivers.
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End-to-end strategy and execution of paid and organic campaigns that are aligned to your goals. Need help driving the process with your agency? Agencies love me and I love them. Hand over the keys to you campaigns with confidence.
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I’ll take a look at your customer touchpoints and identify ways to bridge gaps between each touchpoint, resulting in a cohesive customer journey that converts. Whatever the tool or system of record, if I haven’t used it, I will learn it in no time. I am particularly skilling in Hubspot, Webflow, BeeFree and Salesforce.
Example Packages
Quick wins
5-10 hours
For clients looking for specific, actionable advice and/or short-term completed tasks:
Social media audit:
Review of current social media presence with a detailed report of recommendations.
Competitor analysis:
A snapshot of how main competitors are positioning themselves online, with insights and recommendations.
Content calendar setup:
Basic content calendar for a month, with a roadmap for posts and content.
10-15 hours: Strategy development
For clients in need of a more in-depth strategy without a huge time investment:
SEO keyword research & plan:
Comprehensive keyword research for your niche with a high-level SEO plan for your website.
Email marketing setup:
Email marketing platform setup, creation of email template and draft of an email marketing strategy.
Basic website audit & recommendations:
Detailed audit of your website for UX/UI, SEO, and content, with a report on actionable steps.
15-20 hours: Implementation
Hands-on tasks that deliver part of or a complete project:
Social media kickstart:
Set up profiles on chosen platforms, creation of content plan, and schedule the first month of posts.
Content creation & SEO implementation:
Delivery of several high-quality, SEO-optimized blog posts or web pages. (Likely 2-4 pieces of written content like blogs, downloadable guides, landing pages, on a topic related to your industry or area of expertise)
Paid ad campaign setup:
Creation and launch of a basic Google AdWords or Facebook ad campaign, including audience research, ad creation, and initial monitoring.
Social media kickstart:
Set up profiles on chosen platforms, creation of content plan, schedule first month of posts.
Long-term projects
For clients in need of more comprehensive and/or continuous engagements:
Full marketing strategy development:
A complete marketing strategy covering all relevant channels, customer journey mapping, content strategy, KPIs, and implementation roadmap.
Ongoing SEO management:
Continuous SEO efforts, including content creation, link building, keyword optimization, and monthly performance reporting.
RESUME
RESUME
Why should you trust me? Here’s a look at all the companies that have hired me.
Consulting
Airhouse.io
2024
Head of Marketing
Cart.com
2023-2024
Digital and Content Strategist; Copywriter
Unicrn
2023-2024
Marketing Consultant
Full-time
Pagaya
2023-2024
Head of Demand Generation
Cart.com
Head of Content and Brand Strategy
Head of Go-to-Market Campaign Strategy
2023-2024
JPMorgan Chase
2019-2021
Vice President, Segment Marketing and Campaigns
American Express
Manager, Loyalty Partnerships and Merchant Marketing
Senior Analyst, Global Card Products and Benefits
2013-2019
Reval
2011-2013
Professional Services Partner
Get in touch with me
References and portfolio samples available upon request.
Reach out today to get started.